Don't let the sunk cost fallacy sink your dreams, Uplifters!
One of the things that Jenn Liddy and I talk about in the latest episode of The Uplifters Podcast is the sunk cost fallacy, which refers to the belief that we must keep doing something we've invested money, effort, or time into—even if the current costs outweigh the benefits.
Guest after guest on The Uplifters Podcast has shared some version of this.
Of course, it’s also possible that I hear this in every story because of the Baader-Meinhof Phenomenon (aka the Recency Bias or Frequency Illusion, aka something you recently learned about suddenly seems to appear everywhere 😜) because over the past year, I’ve been keenly aware of my own sunk cost fallacies in relationships, running, business, etc…
I suspect lots of us Uplifters are so honorable about our commitments that we keep going past the point of reward. So, here’s your Mindful Monday Coaching Prompt:
In what areas of your life are you holding onto someone or something that no longer serves you? What might be possible for you if you released it?
Paid subscribers, let’s chat about it in the comments here. I learn so much from other Uplifters as I hear how you move toward your goals with passion and curiosity! Then, check out your latest Uplifters Unfiltered video below and mark your calendar for Friday, September 8 at 4 PM ET for our next Uplifter Workshop with.
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